Privacy policy
Last updated: 5th October 2026
At LUMO Active, your privacy matters to us.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, sign up to receive updates, contact us or otherwise interact with LUMO.
By using our website, you acknowledge that your personal information will be handled as described in this policy.
WHO WE ARE
LUMO Active is an online activewear retailer.
For the purposes of applicable UK data protection law, the organisation responsible for your personal information is:
Lumo Activewear
Trading as LUMO Active
Email: Hello@lumoactivewear.com
INFORMATION WE COLLECT
Depending on how you interact with LUMO, we may collect information including:
- Your name
- Email address
- Telephone number
- Billing and delivery address
- Order and purchase information
- Payment-related information
- Returns, exchanges and store-credit information
- Communications you send to us
- Marketing preferences
- Information about how you use our website
- Device, browser and IP information
- Cookie and similar technology information
Payment information may be processed by our payment providers rather than being stored directly by LUMO.
HOW WE USE YOUR INFORMATION
We may use your personal information to:
- Process and fulfil your orders
- Take and manage payments
- Deliver your purchases
- Process returns, exchanges and store credit
- Provide customer support
- Send important information relating to your order
- Manage and improve our website and services
- Prevent fraud and maintain the security of our website
- Comply with our legal and regulatory obligations
- Send marketing communications where permitted
- Understand how customers interact with LUMO
- Personalise and improve your experience where appropriate
We only process personal information where we have an appropriate lawful basis for doing so.
Depending on the circumstances, this may include processing necessary to fulfil our contract with you, comply with a legal obligation, pursue our legitimate business interests, or processing based on your consent.
EMAIL MARKETING
If you choose to join the LUMO community or sign up for marketing, we may send you information about new collections, product launches, restocks, offers and other LUMO updates.
Where consent is required, we will only send these communications after receiving the appropriate permission.
You can unsubscribe at any time by selecting the unsubscribe link included in our marketing emails or by contacting us.
Unsubscribing from marketing will not prevent us from sending necessary service communications relating to your orders.
HOW WE SHARE YOUR INFORMATION
We may share personal information with trusted third parties where necessary to operate LUMO, including providers that assist us with:
- Our ecommerce platform
- Payment processing
- Order fulfilment and delivery
- Website hosting and technology
- Email and marketing services
- Website analytics
- Advertising, where you have provided any required consent
- Fraud prevention and security
- Professional, accounting or legal services
We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.
We do not sell your personal information.
Some providers may process information outside the UK. Where this occurs, we will take appropriate steps required by applicable data protection law to protect your information.
SHOPIFY
Our online store is powered by Shopify.
Shopify may process certain personal information to provide the ecommerce services that allow us to operate the LUMO website and fulfil customer orders.
You should make sure this section reflects the Shopify services and other apps actually installed on your store before publishing the policy.
COOKIES
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage and, where applicable, support advertising and marketing.
Some cookies are strictly necessary for the website to function. Other cookies, such as certain analytics and advertising technologies, may require your consent.
Where required, you can choose whether to allow non-essential cookies through our cookie consent controls.
UK guidance requires businesses to provide clear information about cookies and obtain appropriate consent for cookies that aren't strictly necessary. ICO
You can also manage cookies through your browser settings, although disabling certain cookies may affect how some parts of the website function.
HOW LONG WE KEEP YOUR INFORMATION
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing customer service and meeting our legal, tax, accounting and regulatory obligations.
Different categories of information may therefore be retained for different periods.
When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.
HOW WE PROTECT YOUR INFORMATION
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:
- Request access to your personal information
- Ask us to correct inaccurate or incomplete information
- Request deletion of your information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to certain processing
- Request transfer of certain information
- Withdraw consent where processing is based on consent
Not every right applies in every circumstance.
To exercise your rights, please contact us at:
Hello@lumoactivewear.com
We may need to verify your identity before completing certain requests.
You also have the right to raise a concern with the Information Commissioner's Office (ICO) if you are unhappy with how your personal information has been handled.
Information Commissioner's Office
CHILDREN'S PRIVACY
Our website and products are not specifically directed towards children, and we do not knowingly seek to collect personal information from children where we are not permitted to do so.
THIRD-PARTY LINKS
Our website may contain links to websites or services operated by third parties.
LUMO is not responsible for the privacy practices of those third parties. We encourage you to review their privacy information before providing personal information to them.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.
The latest version will always be available on our website, and the “Last updated” date at the top of this policy will show when it was most recently revised.
CONTACT US
If you have any questions about this Privacy Policy, how LUMO handles your personal information or would like to exercise your data protection rights, please contact:
LUMO Active
Email: Hello@lumoactivewear.com
